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AI at Dreamers: Blending Tech with Tradition in a Storytelling Business

As AI redefines creative boundaries, Dreamers explores the intersection of technology and tradition in storytelling, balancing artistic integrity with commercial imperatives.

Editorial by Kat McNichol*, Editor-in-Chief, Dreamers

AI Adoption

At Dreamers, we view the integration of AI into our operations as a nuanced yet significant decision. Rooted in sharing real-life experiences through creative writing, we initially hesitated about what AI might mean for us. However, recognizing AI’s inevitable spread across all sectors, including the arts, we’ve chosen to take an active role in its integration. By doing so ethically and thoughtfully, we aim to ensure that our approach not only embraces AI but also respects our values and serves the wider community. This commitment guides us as we explore the dual edges of AI: its complexities and opportunities.

Advocating for Ethical AI Use

The Good

AI has been around for a while—think of Clippy, the paperclip assistant from Microsoft Word. Today’s AI, however, is more advanced and widely accessible, revolutionizing how products are developed and used. This new wave of AI democratizes creativity, offering reduced costs for services, as well as art and design tools that were once out of reach. It’s a boon for creators and small enterprises like Dreamers, opening up a world of possibilities.

The Bad and The Ugly

Yet, this technology brings significant challenges. The threats to copyright and intellectual property rights are real and troubling. The possibility of AI undermining the earnings and rights of artists and creators is a major concern. There are also concerns around employment as AI technology replaces human jobs although it is creating many new roles in its wake. Additionally, there’s the risk of embedded biases—if AI learns from flawed data, those flaws will impact what it creates.

Ethical Adoption of AI

It’s because of these mixed impacts that we at Dreamers are advocates for the ethical adoption of AI. We are committed to using AI in a way that aligns with our human values. At this stage, ethical consumerism guides our use of AI products like ChatGPT.

“OpenAI’s mission is to ensure that artificial general intelligence (AGI)—by which we mean highly autonomous systems that outperform humans at most economically valuable work—benefits all of humanity.”

OpenAI’s Charter

“We believe critically evaluating the potential societal impacts of our work is a key pillar of research.”

Anthropic’s Research Principles

How are we Using AI at Dreamers?

Our use of AI focuses on business applications like stock images and SEO-driven content to support, not replace, our creative processes. While our business strategies are informed by our marketing background, our artistic sensibilities play a crucial role in deciding how and when to use AI, ensuring it doesn’t compromise the authenticity of our creative work.

Responsible Use of AI in Imagery

By moving beyond traditional stock photos and libraries, AI allows us to explore unique visual narratives that better align with our content, enriching our storytelling with images that capture our imagination.

In creating visuals for our website, we are careful to use AI responsibly, balancing the innovative capabilities of AI with our commitment to respect the artistic community’s rights and creativity. Our approach involves using AI tools that are ethically developed, incorporating safeguards against copyright infringement.

“DALL-E 3 is designed to decline requests that ask for an image in the style of a living artist. Creators can now also opt their images out from training of our future image generation models.”

OpenAI, 2023

Use of AI in SEO-focused Info Articles

AI also assists us in generating SEO-focused articles to boost our website’s visibility in search engines, attracting more readers to our stories, poems, and essays.

While AI supports our initial drafting and research, our team ensures every piece aligns with Dreamers’ standards for authenticity and accuracy. This collaboration speeds up the creation process, allowing us to deliver quality content faster.

“Google has generally taken a stance that they are ok with content written by A.I. as long as it benefits people…”

Neil Patel, Search Engine Marketing Expert

Preserving the Human Essence

Our core creative content, including stories, poems, and essays, remains untouched by AI. Our print magazine continues to be a purely human-made endeavor, celebrating the human spirit.

Approaching Thoughtfully, Treading Carefully

Our proactive approach to AI adoption reflects our broader vision of fostering positive transformation through technology within the arts industry. While we understand the controversies and challenges AI introduces, we believe that with careful and thoughtful engagement, we can navigate these and unlock new creative potentials.

“This emerging technology still requires open, ongoing dialogue around its ethical application. That said, future possibilities are undeniably exciting, provided that more professionals can thoughtfully implement AI.”

Chester Avey, Ethical Pros and Cons of AI Image Generation, IEEE Computer Society

As we delve deeper into what AI can offer, our commitment to responsible usage remains firm, ensuring that our actions are transparent, ethical, and aligned with our mission to cherish and share human stories.

*This article was created with the assistance of OpenAI’s ChatGPT 4.0 language model. To learn more about best practices for AI attribution, read “Demystifying Attribution: Giving AI Credit“ by Dr. Donna Vincent Roa, a certified AI prompt engineer and expert in business communications.

Meanwhile, at Dreamers…