Nothing generates web traffic and customer loyalty better than good content.
CONTENT MARKETING 101: Highly credible content demonstrates your expertise.
“The idea of content marketing is to attract and retain customers by creating and curating relevant and valuable content. The essence of this strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
– Content Marketing Institute
Content marketing is all about bringing traffic to your website. It works as a call to action in paid search as well as a draw for organic search. Good content is shared frequently and brings repeat visitors to your website, increasing the recognition and value of your brand and message.
EVERY BIT HELPS!
While some content projects such as whitepapers and webinars take considerable effort, your website can benefit from smaller pieces as well. Blog posts, testimonials, and short videos all provide significant, long-term benefits.
LONG TAIL OF CONTENT
- Sites with the most content attract the most visitors.
- A single piece of content can generate traffic and leads for years.
KEY TAKEAWAYS
- Marketing in today’s digital age is no longer about tradeshows and print ads.
- Focus on writing credible content that demonstrates your knowledge.
- Nothing generates interest better than good content.
About the Author
Kat McNichol is the Co-Editor for the Journal of Integrated Studies and the Editor-in-Chief of Dreamers Creative Writing. She is also a Director of Marketing-Communications in Waterloo and has spent the past 12+ years writing marketing copy for the high-tech industry. She holds a B.A. in English Literature, and an MAIS in Writing and New Media, and Literary Studies.
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*This article was originally published on December 29, 2017.